Charlie has been a writer, speaker, and brand enthusiast for over 15 years. He’s worked with small businesses, thought leaders, nonprofits, national brands, and everything in between. He loves solving problems and partnering with leaders. He loves to collect vintage records, hike and camp, and go to concerts. He lives in Nashville, TN with his amazing wife and they are raising two incredible man cubs.

What started as a makeshift name for a business has now become our rallying cry. Clarity Over Everything is the focus and the seven step framework we take clients through to help you get clear, go faster, and build a brand you love.


When I say “we,” I’m including a whole network of experts and contractors that I regularly work with that all share the same values you’ll see below.

Our Mission

We help small businesses, solopreneurs, and thought leaders move forward by providing a creative, collaborative and objective perspective to develop branding, marketing and communications that are clear, consistent and competitive. Together, we’ll build a confident, human, authentic brand that helps you build your business and reach your goals.

Because every business should have a collaborative partner, their marketing should be easy, and they should have a strategy they love.

We Believe…

The clearest ideas always win.

Every word you put in front of your customers matters.

Objective voices build stronger brands.

We can find the best path forward by working together.

Cut the fluff to find clarity so you can go faster with confidence.

Know your audience and choose your words for them—not you.

Core Values

  • We are focused on building partnerships with our clients. We meet you where you are now, and help you develop a roadmap and set priorities that reflect your goals.

  • We do more than just provide the finished product, but invest the time to help you understand how effective marketing and content works, how it’s built, and what it can do for your business.

  • We bridge the gap between how you talk about your business and your customer’s understanding of who you are and what you do. We build content that’s clear, easy to understand, and helps your customer see the forest through the trees. We believe the clearest ideas win.

  • We are dedicated to pursuing a deep knowledge of you, your business and your goals, while keeping our finger on the pulse of your industry space. We bring a depth of knowledge and experience, with a willingness to learn and adapt to help you win.

  • We believe people rally behind brands, businesses and people with personality, warmth and a sense of humor. We help you show the human side of your brand in your content. We don’t take ourselves too seriously and don’t think you should either.